Strategic Marketing Services
We provide Strategic Marketing Services for a limited number of clients per year (5 to 10) and require 1 year to 3 year retainers, depending upon scope of marketing services. We work with clients who understand the co-relationship of marketing to their operations, management and financial health. "We" means the owner, Mari Peterson and the many marketing professionals she matches to client projects. No one marketing company can be all things to a business. We match what is best for you in order to execute the strategies developed so you can achieve your goals.
Being strategic means:
Vision Thinking - Top Level thinking, not ground level thinking. Don't get lost in the weeds. Get focsed.
Calm not Chaos - Every business has up and down cycles, surprises, external threats and challenges. Know them and you can prepare for them. Are you calm or chaotic? Are you constantly reacting to what happens or are you the one initiating change?
365° Perspective - Both internal and external perspective of your environment
Proactive Not Reactive - Sun Tzu said it best, "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
Marketing is a Tool Box
We identify the right tools to match the right strategies to accomplish your goals and objectives. From content, design, communications, advertising, and branding, we maximize and optimize all of your resources (time, people and money).
We are a service oriented business.
Product based services are price and feature shopping. "Service" implies RELATIONSHIPS. We work hard to develop relationships with our clients. Trust and integrity are at the core of every mutually beneficial relationship. Relationships of any kind require mutual participation. We can help you develop strategies and plans but success requires commitment from both parties. We work hard and make no mistake, we will ask you to work just as hard to accomplish your goals.
How we work
Behind the Scenes
We do not disclose our clients because strategies often involve some level of company tradesecrets. We wouldn't want competitors checking out the activities of our clients and copying them, now would we? We also do not take on clients of the same industry kind as that would not be fair to either client. We will provide references to prospective clients during the interview and vetting process. We work behind the scenes. Our work is all about you and your business - not us - and that's the way it should be.