Who We Are

The Expert Marketing Team You've Been Dreaming About

MarketingOutpostQ3August72020_ChelseaLan

Meet our team

 
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Mari Peterson

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Owner/Founder, Marketing Outpost
Marketing Strategist
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Mari was born in Seoul, Korea and adopted by an American family at the age of 3 and was raised in the "south" (living in 7 different states) which is why she has that crazy southern accent.  Life led her to Asheville, NC in her early 20s where she started in retail and eventually landed in legal and then straight to marketing.

 

Her corporate experience as a Firm Administrator taught her many business lessons in human resources, operations, finance and management.  She learned to budget and allocate resources for 70+ employees and 3 locations, working on everything from business renovations to benefits renovations and mergers and acquisitions.  She eventually left corporate and took a 6 month sabbatical living in South Africa with family.

Upon return to the USA, Mari worked with a national nonprofit organization based in New York while living in Boston and also living in Asheville. This experience in fundraising, donor management and event planning rounded out the "marketing" experience and solidified her desire to stay in marketing. The constant traveling solidified her desire to 'stay put' and return to Asheville.

15 years later and Mari has worked with a multitude of small businesses and organizations, ranging from local to regional, from startup to established in various marketing capacities. As a professional "generalist", Mari has experience in every aspect of marketing - from stuffing envelopes for events to event management (300+ person conference in DC) to training, to website design and eventually designing marketing strategies to refresh, rebrand or revitalize. 

 

In January 2019, Mari realized her dream of opening a "Client Center" focused brick and mortar on Merrimon Avenue. Why? Because she can't stop thinking about marketing and loves to watch businesses succeed.

 

A self-proclaimed Asheville enthusiast, Jenn has called this vibrant city her home for over 15 years now. Her passions are widespread and feels what the world has to offer is endless. As a creative, she sees all things beautiful and makes it her mission to know what is new and what is coming.

Jenn has immense curiosity about social trends and patterns. Earning a BA in Sociology from Appalachian State University helps her with market researching and analysis that truly benefits our individual clients' unique marketing plans and strategy. Thinking outside the box is what Jenn strives to do when it comes to designing a plan of action.

In her free time, Jenn is a blogger and social media influencer for a local reference website she created, Asheville Date Night Guide. Determined to fulfill an appetite for happiness, blogging allows her to inspire and encourage human connection through creative content and social media following. Giving back to our community is also a top priority for Jenn, therefore, she is excited to announce she will be joining the board members of Asheville Affiliates in 2020. Jenn is looking forward to assisting them with their mission which is fundraising and bringing awareness to local non-profits by way of planned social events and networking. 

Jenn's commitment to Marketing Outpost is fierce, professional and always evolving because she knows what she is capable of and loves every minute of it. She aligns herself with marketing strategies through producing creative content, learning new skills, storytelling, photography and connecting with an audience. All this, fueled by the desire to help businesses reach their full potential. Jenn continues to strive for success, fluidity and a conscious business relationship with all our clients.

Jenn Gordon 

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Marketing Strategist 
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Samantha Coffin

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Marketing Strategist 
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A nomad at heart, Samantha moved around the country and found her way to Asheville in 2018. Earning a MA in Gender and Women Studies in 2013, she spent her early career in the nonprofit space where she organically discovered her love for marketing through storytelling and social media. 

Samantha went from the nonprofit space to working in the tourism industry. Here her enthusiasm for sharing organic content, building engaging itineraries and illustrating the true experience of each destination with visitors bloomed.

 

Her love for hiking and soaking up sunshine encouraged the move to Asheville. She quickly dove into absorbing everything our city has to offer by becoming a blogger with Asheville Date Night. You can often find her on a trail accompanied by her two rescue pups. 

 

Samantha is energetic, enthusiastic and passionate. She is thrilled to not only be a member of the Marketing Outpost team but to assist our clients in authentically sharing everything their unique business has to offer, ultimately elevating their exposure to the right audience. Samantha shares contagious optimism even when problem-solving through challenging obstacles. 

 

As an Asheville local born and raised, Sarah is excited to be back! She recently graduated from The University of Tennessee in May of 2020 with a bachelor's degree in Business Administration and Management and a concentration in Entrepreneurship. Sarah enjoys applying the skills she learned in the classroom to real-life business.

 

While working towards her degree, she discovered she was interested in the marketing aspect of business and love how it allows her to use her creativity. In Sarah's free time, you can normally find her enjoying time with friends and family, whether it's a lake weekend, beach vacation or playing any type of sport. She loves visiting new places and gaining new experiences and she is always ready for the next adventure. 

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Sarah Margaret 

Swicegood

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 Marketing Assistant + Social Media Team 
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Denby Dale

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Marketing Project Manager

Denby Dale joins Marketing Outpost as a visual artist with a degree in English literature who embraces attention to detail as a core component of all creativity - be it in business, the arts, or project management - where she unexpectedly, yet repeatedly, finds herself. She believes building and executing a well-conceived - and received - concept provides the core foundation of a successful business, and outstanding artwork or a project brought to fruition. The minutiae matters, no matter the pursuit.

 

Before moving to the Asheville area in 2011, Denby resided on the northeastern seaboard, where her background in the arts segued into gallery work. She quickly adopted responsibility for the public-facing representation of several fine arts galleries - writing artist bios and press releases, developing and authoring supportive collateral materials for galleries and artists in diverse disciplines and geographical areas, including contemporary ceramics, sculpture, and painting from the United States, Africa and Asia. A brief but impactful stint as administrative staff for a niche Boston area technology recruiting firm helped hone her corporate and business acumen. 

 

Most recently Denby has been an Administrator for the Weaverville Business Association,  supporting local small businesses while also project managing several public events sponsored by the organization. She is delighted to join the dynamic team at Marketing Outpost and looks forward to using her project coordination skills in a more collaborative environment. Denby also maintains a studio space out of her home; her work is represented locally by Contemporaneo Gallery in downtown Asheville.

 

We love what we do!