Blog | Greenville NC Marketing Strategy

FWO: Price, Profit & (my) Perspective

Article for Presentation For Women Only at Women & Wine, presented at Cultivated Cocktails and hosted by Rustic Grape, September 19, 2023...

How to Choose the Right Social Media Influencer for Your Brand

FIRST, WHAT IS AN INSTAGRAM INFLUENCER? An influencer is defined as a person with the power to influence potential buyers of a product or...

I hate social media!

We hear this A LOT from our clients. We hear you. We see you. We commiserate with and validate your feelings. Now...how long has it been...

How Do YOU Define Marketing? How do WE Define Marketing?

You'd think as a marketing agency we'd have a pretty honed script describing what we do. And we do - kind of. The truth is, marketing...

5 Marketing Mistakes Done by Independent Businesses

Marketing mistakes are easy to make when you're just setting up your business. Understanding why mistakes happen is the first step in...

This Just In: Humans Interact Best With Other Humans

Reflections and takeaways from the Marketing Outpost winter team retreat at The Charlotte Digital Summit Marketing Conference

Your September Marketing Homework: Choosing the Right Tool to Achieve your Business Goal

Earlier this month we discussed the very common marketing mistake of focusing on the tools first. In fact, it is the most common...

Your September Marketing Lesson: Don’t Get Schooled by Too Many Tools

Right around Labor Day - give or take a week- a certain shade of yellow starts showing up en masse. Not a perky spring buttercup yellow...