FWO: Price, Profit & (my) Perspective
Article for Presentation For Women Only at Women & Wine, presented at Cultivated Cocktails and hosted by Rustic Grape, September 19, 2023...
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Sep 13, 20224 min read
How to Choose the Right Social Media Influencer for Your Brand
FIRST, WHAT IS AN INSTAGRAM INFLUENCER? An influencer is defined as a person with the power to influence potential buyers of a product or...
May 9, 20229 min read
I hate social media!
We hear this A LOT from our clients. We hear you. We see you. We commiserate with and validate your feelings. Now...how long has it been...
Mar 3, 20226 min read
How Do YOU Define Marketing? How do WE Define Marketing?
You'd think as a marketing agency we'd have a pretty honed script describing what we do. And we do - kind of. The truth is, marketing...
Feb 26, 20222 min read
5 Marketing Mistakes Done by Independent Businesses
Marketing mistakes are easy to make when you're just setting up your business. Understanding why mistakes happen is the first step in...
Jan 18, 20226 min read
This Just In: Humans Interact Best With Other Humans
Reflections and takeaways from the Marketing Outpost winter team retreat at The Charlotte Digital Summit Marketing Conference
Sep 27, 20217 min read
Your September Marketing Homework: Choosing the Right Tool to Achieve your Business Goal
Earlier this month we discussed the very common marketing mistake of focusing on the tools first. In fact, it is the most common...
Sep 13, 20213 min read
Your September Marketing Lesson: Don’t Get Schooled by Too Many Tools
Right around Labor Day - give or take a week- a certain shade of yellow starts showing up en masse. Not a perky spring buttercup yellow...
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