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How to Choose the Right Social Media Influencer for Your Brand

Updated: Sep 15, 2022


An influencer is defined as a person with the power to influence potential buyers of a product or service. They usually have a large number of passionate followers and high engagement rates. Why hire them to promote your business? Because they can persuade others to buy goods or services due to their authenticity and trustworthiness on social media.

Influencer marketing is on the rise because, oftentimes, consumers trust influencers more than brands. The human-to-human element is a priority when promoting your company, making influencers highly sought after for marketing your business.

From a marketing perspective, Influencers can be a useful tool for growing your audience or potential customer base through social media, BUT be sure to pay attention to their credibility! It's all in the numbers.

Their videos and photos on various social media platforms create an impact on industry markets. Influencers have a following that is hyper-interested in their specified content which very well maybe your company's products or services. An increasing number of companies, whether local, regional or national, develop relationships with Instagram influencers to expand their brand reach on the platform.

Top 3 reasons a company would pay an influencer to post about their products or services:

  1. To gain more followers for their business social media