Asheville · Hendersonville · Weaverville · Black Mountain

21 Years of Helping Local Businesses Grow

You've built something real. Now you need marketing that works harder without costing more. We combine two decades of Western North Carolina market knowledge with modern tools to deliver better results in less time.

21
Years in WNC
50+
Local Businesses Served
8+
Industries
77%
Average Cost Savings with Modern Tools

What This Looks Like in Practice

Not theory. Actual outcomes from real client engagements using our current approach.

📊

Buyer Persona Development

A project that traditionally required 16 hours of research, data entry, and document formatting was completed in 4 hours — with deeper strategic insights and the same professional deliverable.

75% time reduction · $1,225 client savings
📱

Monthly Social Media Management

19 posts across 6 platforms, previously requiring 19 hours per month, now produced in under 4 hours. Same quality, same brand voice, same engagement — with more time spent on strategy and less on formatting.

80% time reduction · 5x content efficiency
🎬

Complex Storytelling

Turned a scientific nonprofit's 6-year stalled communications project into an award-winning documentary in 12 months. Translating complex technical subjects into stories that connect with general audiences is what we do.

Film festival awards · Still generating revenue today

Marketing That Works Harder

We use modern tools and 21 years of expertise to deliver better marketing at lower cost. You get results — we handle the how.

Strategic Marketing Consulting

The thinking that makes everything else work. We bring two decades of local market knowledge to your business goals.

  • Marketing plans built for your budget and market
  • Competitive positioning in your local area
  • Customer journey mapping and lead generation strategy
  • Brand voice development and messaging

Content & Digital Marketing

Consistent, high-quality content that builds your reputation and drives organic traffic — reducing your dependence on expensive paid advertising.

  • Website content, blogs, and SEO
  • Social media strategy and content creation
  • Email marketing and newsletters
  • Campaign management and optimization

Smarter Marketing Operations

We help you adopt modern tools and workflows that make your marketing more efficient — without the learning curve or risk of figuring it out yourself.

  • Tool evaluation and implementation
  • Workflow design for your team
  • Data analysis and reporting
  • Training and knowledge transfer

The Difference Experience Makes

Plenty of people can write a social media post. Here's what 21 years in this market gives you that a tool or a freelancer can't.

01

We Know This Market

Asheville's seasonal patterns, the post-Helene business landscape, which neighborhoods are growing, what local customers respond to — this context isn't something you can Google. It comes from two decades of doing the work here.

02

We've Done This Before — In Your Industry

Custom home builders, window and blind retailers, real estate teams, B&Bs, restaurants, nonprofits, law firms, personal trainers — we've built marketing programs across every major local industry. Your learning curve is our Tuesday.

03

Better Results at Lower Cost

Modern tools allow us to deliver more in less time. That means you get more strategic attention, more content, and better outcomes — without the overhead of a traditional agency engagement.

04

Strategy, Not Just Execution

Anyone can schedule a post. We focus on why — the business strategy behind every piece of content, every campaign, every dollar spent. That's what turns marketing from an expense into an investment.

05

We Actually Answer the Phone

No support tickets. No chatbots. No offshore account managers. You work directly with the people doing the work. When you call, a person who knows your business picks up.

06

Honest, Direct Communication

We'll tell you what's working and what isn't. No vanity metrics, no fluff reports, no telling you what you want to hear. You hired us for results and straight answers — that's what you get.

Established Businesses Ready to Grow Smarter

We're built to serve businesses with real revenue, real customers, and real marketing challenges.

Our Sweet Spot

Established Regional Businesses

$2M+ revenue · 10–50 employees

You've built a successful business but your marketing hasn't kept up. Maybe you're too reliant on paid advertising, your website hasn't been updated in years, or you know you should be doing more but don't have the time or in-house expertise to figure it out.

You want someone who understands your type of business, knows this market, and can deliver measurable results without the overhead of a big agency.

Industries we know best: Custom home builders & contractors, window & blind companies, interior designers, real estate teams, hospitality, professional services, restaurants, and nonprofits.
Also Welcome

Small Business Owners

Under $2M revenue · 1–10 employees

You don't need a full retainer — you need guidance. Our workshops and educational events give you the knowledge and confidence to handle your own marketing more effectively, with modern tools that make it easier than ever.

You'll walk away with practical strategies you can implement immediately, not a sales pitch for services you don't need.

February 18, 2026 · Western North Carolina

AI 101 for Small Businesses

A hands-on workshop for local business owners of the Weaverville Business Association who want to understand how modern AI tools can help their marketing — without the hype, without the jargon, and without the hard sell.

Co-presented by Mari Peterson & Jenn Gordon of Marketing Outpost & Kirstin Russ of PracticalEdge.ai

Email visitweaverville@gmail.com to RSVP or for details.

Reserve Your Spot with the WBA

Simple, Structured, No Surprises

Every engagement starts with understanding your business. No cookie-cutter packages.

01

Discover

2–4 weeks

We learn your business — goals, customers, competition, what's working, what's not. We identify quick wins and build a plan that makes financial sense for your situation.

02

Build

2–3 weeks

Marketing plan, tool setup, content strategy, and initial implementation. You'll see real deliverables and early results within the first month.

03

Grow

Ongoing

Consistent execution, regular optimization, transparent reporting. We adjust based on what the data tells us, not what looks good in a report.

The People Behind the Work

Founder & Strategic Director

Mari Peterson

Mari founded Marketing Outpost 21 years ago and has spent every one of them in the Western North Carolina market. She's worked with custom home builders, law firms, nonprofits, restaurants, retail brands, real estate teams, and everything in between — developing a rare ability to take any business, understand its operations firsthand, and build marketing that actually drives results.

Her approach has always been hands-on: shadowing builders on construction sites, staying overnight at B&Bs, sitting in on sales calls. She believes you can't tell a business's story without experiencing it yourself.

In 2024–2025, Mari spent over a year studying and testing modern AI tools, applying them to real client work before recommending them to anyone else. The result: dramatically better efficiency without sacrificing quality or the strategic thinking that makes marketing work.

She holds a BBA from Montreat College and has served as a SCORE mentor and on the board of the American Red Cross WNC Chapter.

Content Specialist

Jenn Gordon

Jenn brings 25+ years of experience in the Asheville region with a background spanning local media, small business marketing, and content creation. Her deep understanding of Western North Carolina audiences and her talent for finding the right voice for each brand make her invaluable for content that connects.

With a BA in Sociology from Appalachian State University and experience across hospitality, retail, and professional services, Jenn specializes in content creation (websites, social media, email newsletters, blogs) and campaign execution, as well as strategy ensuring every piece of marketing maintains the quality and local relevance that Marketing Outpost clients expect.

40+
Combined years in WNC marketing
50+
Local businesses served
8+
Industries with deep experience
25+
Years of combined WNC residency

Let's Talk About Your Business

No sales pitch. Just a conversation about where you are, where you want to be, and whether we can help get you there.

Contact

📍 633 Merrimon Avenue, Suite B
Asheville, NC 28804
By appointment

Connect

Serving

📍 Asheville · Hendersonville · Weaverville · Black Mountain · Greenville SC · Charleston SC

Free Strategy Conversation

  • 30-minute call about your business goals
  • Review what's working and what isn't
  • Identify 2–3 immediate opportunities
  • Honest assessment of whether we're the right fit
  • No obligation, no pressure