Custom websites, strategy, and campaigns for small businesses, built faster and for less with modern AI tools, guided by 21 years of Western North Carolina marketing experience. You don't need to learn the tools. That's our job.
Not theory. Real outcomes from client engagements where the time we saved went back into the thinking.
A project that traditionally required 16 hours of research, data entry, and document formatting was completed in 4 hours — with deeper strategic insights and the same professional deliverable.
75% time reduction · $1,225 client savingsTranslated a scientific nonprofit's complex mission into an award-winning documentary in 12 months — reaching 7,000+ viewers across 150+ screenings and growing their following by 30,000 from a single post.
Film festival awards · 150+ screenings · Read case study →Every engagement starts with strategy. Modern AI tools let us deliver more of it, faster, at a cost that used to be out of reach for most small businesses.
A professionally designed site built around your business and your customers, launched in weeks instead of months.
The thinking that makes everything else work. Traditional marketing discipline, with two decades of local market knowledge behind it.
Design, campaigns, and marketing work that used to require a big agency budget, now delivered at small-business scale.
AI tools are everywhere now. Here's what 21 years in this market adds that a tool can't.
Asheville's seasonal patterns, the post-Helene business landscape, which neighborhoods are growing, what local customers respond to. This context isn't something you can Google. It comes from two decades of doing the work here.
Custom home builders, window and blind retailers, real estate teams, B&Bs, insurance agencies, restaurants, nonprofits, law firms. We've built marketing programs across every major local industry. Your learning curve is our Tuesday.
Anyone can generate a website with AI now. We start with why: the business strategy behind every page, campaign, and dollar spent. That's what turns marketing from an expense into an investment.
No support tickets, no chatbots, no vanity metrics. You work directly with the people doing the work, and we'll tell you what's working and what isn't.
You don't need to learn AI. You need someone who already has, and who knows marketing.
You run the business. Your website hasn't been updated in years, your marketing runs on whatever time is left over, and you know modern tools could help but you don't have the hours to learn them.
You want someone who understands your type of business, knows this market, and can deliver measurable results without the overhead of a big agency.
New license in another state, a second location, a service area you want to own. Each market needs its own presence: landing pages, local search visibility, and messaging that speaks to the people there.
Work that used to be too expensive to do market by market is now practical for a small business.
We still learn your business, interview the people who run it, do the research, and build a detailed plan before we execute anything. Better tools mean more time for that work, not less.
We learn your business firsthand: interviews with owners and key staff, customer and competitor research, and a clear look at what's working. Then a detailed plan that makes financial sense for your situation.
Your website, campaigns, and marketing tools, built from the plan. Work that used to take months now ships in weeks, so you see real deliverables within the first month.
Ongoing optimization and transparent reporting. Time we used to spend on production now goes into making things work better, based on what the data actually tells us.
Mari founded Marketing Outpost 21 years ago and has spent every one of them in the Western North Carolina market. She's worked with custom home builders, law firms, nonprofits, restaurants, retail brands, real estate teams, and everything in between — developing a rare ability to take any business, understand its operations firsthand, and build marketing that actually drives results.
Her approach has always been hands-on: shadowing builders on construction sites, staying overnight at B&Bs, sitting in on sales calls. She believes you can't tell a business's story without experiencing it yourself.
In 2024–2025, Mari spent over a year studying and testing modern AI tools, applying them to real client work before recommending them to anyone else. The result: dramatically better efficiency without sacrificing quality or the strategic thinking that makes marketing work. Since then she has designed and launched custom websites for clients in hospitality, construction, insurance, real estate, and wellness.
She holds a BBA from Montreat College and has served as a SCORE mentor and on the board of the American Red Cross WNC Chapter.
Jenn brings 25+ years of experience in the Asheville region with a background spanning local media, small business ownership, nonprofit marketing, and content creation across hospitality, retail, and professional services. Her deep understanding of Western North Carolina audiences and her talent for finding the right voice for each brand make her invaluable for content that connects.
Her path to marketing wasn't a straight line — from veterinary science to culinary arts to founding Asheville Date Night Guide to strategic marketing — and that unconventional journey is what gives her the ability to walk into any industry, find what makes a business genuinely different, and turn it into content that drives results.
Jenn specializes in content creation (websites, social media, email newsletters, blogs) and campaign execution, ensuring every piece of marketing maintains the quality, strategic alignment, and local relevance that Marketing Outpost clients expect — now delivered faster and more efficiently with modern tools.
She holds a BA in Sociology from Appalachian State University and has deep roots in Asheville's business community.
No sales pitch. Just a conversation about where you are, where you want to be, and whether we can help get you there.
