No matter what stage your business is in, targeting the wrong audience can leave any company or agency spinning the hamster wheel over and over, trying to achieve a gaining exposure for products and services. Unfortunately, in the long run, this approach inevitably fails and your left exhausted and drained, not knowing what you’re doing wrong or where you’re falling short.
At Marketing Outpost, throughout the years, we have come to understand that marketing isn’t just about putting your message out there, no matter how often you do or how loud you get.
In order for the right audience to take notice, you must be smart and strategic with your brand exposure.
How do we do it?
We have a process and it begins with listening to your needs and concerns
so that we can begin assessing the obstacles in order to reroute your overall plan.
The idea behind our expertly crafted project management is to get your business engaged with the right audience so that you’re sending the appropriate message to the correct demographic. You can either spend all your time screaming at the wrong people or gently speak to the proper audience capturing their full-blown attention.
What is Strategic Marketing? Marketing with Intention and Purpose.
We provide Strategic Marketing Services for a limited number of clients per year and require 1 year to 3 year retainers, depending upon scope of marketing services. We work with clients who understand the co-relationship of marketing to their operations, management and financial health. "We" means Marketing Outpost and the many creative, content, and digital professionals in our network. No one marketing company can be all things to a business. We match what is best for you in order to execute the strategies developed so you can achieve your goals.
Vision Thinking - Top Level thinking, not ground level thinking. Don't get lost in the weeds. Get focused.
Calm Not Chaos - Every business has up and down cycles, surprises, external threats and challenges. Know them and you can prepare for them. Are you calm or chaotic? Are you constantly reacting to what happens or are you the one initiating change?
365° Perspective - Both internal and external perspective of your environment.
Proactive Not Reactive - Sun Tzu said it best, "Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat."