Our 5 Ws and How:
Who are we and where do we work?
Marketing Outpost is located on Merrimon Avenue in Asheville, NC. We work primarily with independent, small business in the Asheville region including Hendersonville, Black Mountain, Weaverville and Waynesville. From time to time we work with clients we've never met in other cities and states - generally these referrals are from existing or former clients. While we love working with clients at a distance, we prefer meeting you, seeing you and getting to know your place of business if the opportunity allows. So, yes, we are willing to travel and feel it is necessary. Observation of your business and your business environment aid in our assessment and understanding. The more we know, the better we do.
What do we do?
We are growth driven and solution driven. We provide:
Business Turnaround and Refresh Marketing
Campaigns and Promotion Marketing
Social Media Marketing
General Marketing Consulting
How do we do it?
First and foremost, we offer a wide range of experience from both sides of the desk and a variety of desks - we've been in corporate, we've been in fundraising, we've been self-employed. We don't just look at your business purely from a sales perspective, but from a 360 perspective. Marketing is just one of the four fundamental cornerstones of your business - operations, management and finance are the other three cornerstones. We consider these and their impact to your business and the problems you are facing in conjunction with your marketing.
We are not a marketing toolbox - we do not implement a tool like an email campaign. We provide strategies to address your overall marketing goals and objectives.
WHY do we do it?
Marketing is never boring. We love it.
It encompasses creativity (graphic design, photography, website design, video creation, etc.).
It's geeky - one can get lost in the analytics and data and the technology.
It involves psychology - how and why people do what they do drives marketing - what makes people choose one product or service over the other?
It is measurable - you can measure results from your actions, make adjustments and gain success.
Most of all, Marketing is about Ambition - whether you want to expand your mission through fundraising or your income through sales, we all have ambitions. Those ambitions employ people, feed families and improve the world around us. We love to watch this process, see results. We really love being a part of your ambition.
All of the above sounds like it takes a long time. Our detailed explanation is provided for clarity but we work quickly. Our process, from start to finish, usually is achieved within 4 to 6 months. Thereafter, we usually continue with clients as their go-to marketing consultant when they need it.