As marketers, it is our job to pay attention to what businesses, locally and globally, are doing to promote and attract potential customers. On the flip side of that, we also pay attention to what consumers are doing in order to find goods and services and now more than ever, big shifts are taking place. While consumer behavior trends are being forced to adjust, so are businesses. How are you shifting your business?
WEBSITES HAVE 2 PURPOSES:
1) Promote and Attract Your Customers - and - 2) Be discovered by Potential Customers
THE MARKETING DILEMMA
Should you have a website and if you do, is it mobile optimized and current?
Many small businesses either:
Don’t have a website at all
Have an outdated website (content and/or design)
Website is not mobile optimized or user-friendly
The #1 REASON YOU NEED A WEBSITE
Is your business making it easy for customers to access information about your services or products?
THE KIND OF WEBSITE YOU NEED
If you’re a business owner unsure about updating or creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
Now that businesses are really having to get creative and pull magical acts from their hats, the time is now and it is crucial to every company on planet earth to have some sort of well-designed landing page or website.
WHY YOU NEED A WEBSITE: Google is still King
Let’s face it. Google runs our everyday information funnel. Everything we need to know or want to find out about is on the internet. Unless you have a website, people will not find you. This has been something businesses go away with in the past but, fast forward to corona 2020 and the situation has completely changed.
THE FIRST IMPRESSION STARTS WITH A SEARCH
What do consumers do when they want to find out about a business? It’s hours? Their product or services? They google it. And how well your website is done matters to google searches. It’s called SEO. This is your Search Engine Optimization and for those of you who have only seen the acronym, here’s what you need to know.
ONCE YOU HAVE A GREAT WEBSITE, NOW WHAT?
Now that you have a good website built with mobile optimization, then you ask, “What now?” The answer is simple. Good Quality Content! What kind of content do you place on your website? The other concept that matters is how you show people around.
You walk them through while communicating all the proper information. Think of it as your house. When you have dinner guests over to for a housewarming party, what do you do? You show them around and get them familiar with how you're using the space and what items are important to you.
Consistent, concise and accurate content is the biggest key to a successful website. Once you have someone on your website, you want to be sure to keep them. Answer their questions, making it thorough and efficient because remember, the goal is to hook them so that they are now your satisfied customers or clients.
Adding content to your website is something that should occur often, whether it’s blog content, an event, an announcement, update, or change of some kind. Fresh content is superior to improving your SEO - which in the end pushes you to the top of information searches.
IT'S MORE AFFORDABLE THAN YOU THINK
Are you ready to get started? Marketing Outpost wants to help! Let an experienced professional, expert marketing team design your well planned, aesthetically beautiful web pages that are easy to navigate and contain fresh content grabbing everyone's attention!
WHAT IT WILL COST?
Less than you think…Updating your website does not cost much. We can do the entire project (including the annual hosting cost) for $950. That $950 will be recouped in increased sales and visits. You can even sell some of your products on your website, share menu items, announce events, display video, and have downloadable content.
Now, what are you waiting for? This is the time. A great website is vital to the success of your business. Invest in yourself and invest in the love and passion that prompted you to open your business in the first place.
Email us today firstname.lastname@example.org for your free one-hour consultation.