December is a funny month. So much of it is about wrapping things up - both metaphorically and literally. Seasonal gifting preferences aside, this month also brings a sense of urgency regarding starting back up. As one chapter closes, we quickly shift to defining our expectations around what comes next.
Is starting a business in 2022 in your cue? Congratulations!
But wow, you have a lot of decisions to make.
Here's the good news: It's going to be your business, and you're in charge!
Here's the bad news: It's going to be your business and you're in charge!
Yes, heavy is the head that wears the crown. It's your kingdom you're building, after all.
How you approach your marketing plan is a critical component in your preliminary planning. It is also tethered to many decisions you will be making at this early stage - including logos, websites and social media objectives . If you are too eager with your marketing buy in, your budget could be wiped out with no reliable way to track results. If you don't allocate specific funds for it, your fantastic service or product may not find the right audience.
Overwhelmed yet?