What is STRATEGIC Marketing?

Updated: Nov 4, 2020

The word "Strategic" has become a bit overused these days. Used correctly, it's a powerful word which is why it's probably become so popular.

What is Strategic Marketing?

It's marketing with intention and purpose around long term goals.

  • Vision Thinking - Top Level thinking, not ground level thinking.  Don't get lost in the weeds. Get focused.

  • Calm Not Chaos - Every business has up and down cycles, surprises, external threats and challenges. Know them and you can prepare for them. Are you calm or chaotic? Are you constantly reacting to what happens or are you the one initiating change?

  • 365° Perspective - Both internal and external perspective of your environment.

  • Proactive Not Reactive - Sun Tzu said it best, "Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat."

Marketing is a Toolbox

Choose the right tool, not just the biggest.

We identify the right tools to match the right strategies to accomplish your goals and objectives. From content, design, communications, advertising, and branding, we maximize and optimize all of your resources (time, people and money). The tools you do not have, we vet, obtain and facilitate.

We are a Relationship-Oriented Business

We don't sell advertising. We sell YOU.

Product-based services are price and feature shopping.  "Service" implies RELATIONSHIPS.  We work hard to develop relationships with our clients. Trust and integrity are at the core of every mutually beneficial relationship. Relationships of any kind require mutual participation.  We can help you develop strategies and plans but success requires commitment from both parties. We work hard and make no mistake, we will ask you to work just as hard to accomplish your goals.