Are you struggling to create a successful automated email campaign for your business? Don't beat yourself up. Setting up and carrying out an email marketing campaign is tricky and often times overwhelming. What are you trying to accomplish by setting up automated emails? Better customer engagement, right?
It's a powerful tool if you know what you're doing.
Email campaigns sent out for customer engagement, calendar scheduling, email receipts, customer service inquiry, and, really just about any email campaign you could think of could be automated to streamline any business.
While there are a host of ways that things that can go wrong with your drip email campaign, we feel like there is one particular concept that gets overlooked more than most — using no-reply email addresses.
What's wrong with no-Reply emails?
Sadly, the no-reply email game isn't the ideal dragnet that people would like them to be.
The main idea behind the creation of no-reply emails makes sense on one level, but, totally misses the boat on others. In many cases, customers are left feeling like they are unappreciated and are left talking to a brick wall. Often times customers will look for other answers (meaning other companies) to their needs when given this no-reply option.
Here's our segway into why two-way communication is so important for your business. People want to be heard and they want businesses to engage. Emailing was originally designed for two-way interaction and open communication not "here's my answer, now move on..."
Unfortunately, when you create your email campaigns to incorporate a no-reply response for the majority of your emails, you're actively discouraging customers from asking questions and feeling important. Thus, losing the battle of having a good reputation.
So, what's the point of no-reply emails?
Now, we understand the main idea behind no-reply, especially for large companies who simply have too high of a volume of emails to generate personalized support. However, many businesses don't realize that this is hurting their reputation. Especially for smaller businesses. Yes, email communication can be too time-consuming, but that time is valuable when you're talking about potential customers and revenue.
Let's get real. The likelihood that your customers will even see your no-reply emails is very low. ISPs and email service providers basically scowl at the use of no-reply emails, combine that with bad content, then your emails will go straight to spam filters or will encourage a higher number to spam to be reported as a complaint. Besides, you're greatly discouraging one of the best forms of communication - email replies!
Getting your customers to reply to an email is a win in our book! For this reason alone, you're missing out on genuine engagement that organically will build your brand and award your reputation because you're actively providing great customer service.
Do no-reply emails even work?
No, not usually. No-reply emails don’t exactly keep people from replying, they're going to anyway which often leads to more frustration and the seeking out of a competing company to remedy their needs. There is something to be said about two-way communication, and email was built for that. It's an easy personal way to connect with your consumers without having to pick up the phone or schedule a meeting. When you set up an email campaign to use a no-reply address for the majority of your sending, you’re actively discouraging your customers from talking to you. And that's not good, folks.
Have a stellar brand
Instead of implementing a no-reply email campaign, consider a more proactive approach such as using subdomains for your email responses in order to better organize your email inbox. What do we mean by subdomains? In laymens terms, you can set out to receive email responses to land in specific subcategories of the main domain. Think of it in terms of a family. The domain in the parent and the subdomains are the individual children.
For example, you can set up to receive email from customers organized through topics like "promotions," or "receipt," or "transactions" - this way you already know what the customer will be communicating about preparing you for a successful response. In other words, you are rerouting email campaigns so that you, as a business owner, are more organized in your response. Then to be extra efficient, have premade templated responses handy and ready to go.
Better communication. Happy customers.
This is not rocket science. Humans like human interaction and want to be heard. But you know what? ISPs like it too because organic engagement doesn't belong in a spam folder resulting in better email deliverability to your clients and customers.
So, if you’re using a no-reply email right now, don’t fret! Making the switch is easy and painless, and it's an ideal time to make sure you have a clean email list and are in compliance with CAN-spam as well. If this is too overwhelming and you need help in better understanding this for your business, we're here to help. Email us at firstname.lastname@example.org to set up a free consultation.
Remember, if people want your products or services, they will find a way to communicate with you whether it's via email, phone or walk-in person, so when they do, will you be ready? First impressions are the most compelling for who you are as a business, be ready.