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Process: How it Starts

Updated: Mar 4




Do you ever feel overwhelmed starting a marketing project for your business? Do you have a plan for what that process looks like? Well, you're not alone. Many business owners and professionals feel overwhelmed with marketing just simply because it may not be something you like to do. Having a marketing strategy for your business can mean a world of difference as long as you're starting the process early enough and robust with content. How do you know where to begin? It begins with an understanding of the very definitions of marketing. Marketing 101.

Marketing plays an integral role in any business and a true marketing plan establishes goals and tactics for how to reach your objectives. There is a definitive way to plan a marketing campaign and it begins with the basics. If you want to attract the right audience and keep your customers coming back again and again, then you may want to have a solid plan. In today's world of starting a business, it is critical to begin the marketing process early and to establish a comprehensive marketing program.


First off, you need to establish your process for accomplishing your goals. What does that look like for you? Maybe it's continual brainstorming sessions with partners and your management team to identify your goals, tactics and your target audience. No matter how big or small your company is, you must create an overall strategic process to guide you through your efforts. Here are a few things a strategic plan will identify for your business:


1. Your business goals

2. The marketplace in which you compete

3. Who your competitors are

4. Who your target audience is via a breakdown of demographics

5. Ways in which to reach them

6. How to evaluate your success


A marketing plan is never something written in stone. It is an always evolving plan for reaching and targeting your customers. Developing a marketing strategy is crucial for growing your business and planning for the future. Evaluating and analyzing your method is also something that will help strengthen your marketing campaigns.

Steps for having a marketing process:

  • 1. Have a clear mission for what you are wanting to accomplish. Then, after making an analysis of your situation and the situation in general meaning, is there a demand for your product or service and, if so, why?

  • 2. Move on to creating a marketing plan combined with a mixture of ways to execute the strategy. How will you implement this plan? Who is in charge of the process and how often will they pay attention to it?

  • 3. Then finally, are you in control of this marketing plan? Can you stay on top of fresh content and changing interests.


It can often be a full-time in-house position to stay on top of your business marketing needs so, hiring and outsourcing help for this job is quite smart. Many business owners tend to believe that hiring an outside resource for marketing is too expensive and not productive but it's quite the opposite. A good marketing firm will guide you along this process, relieve you of the work that is needed in jumpstarting and maintaining marketing campaigns. Therefore, removing this stress from your life to focus on other company operations which leads to being present for your customers. A truly, good marketing firm will also help your business grow and flourish in the market.