Should you or shouldn't you continue marketing? We say "Keep Marketing!" There are arguments for both sides of this debate, so what's the point of marketing? Why is it so important? For business owners who want to invest in themselves, invest in their passions and work towards goals for a growing company, then consistently telling the world about who you are and what your offering is a vital function of driving sales. That's marketing.
Let's take a look at 6 reasons why marketing is important to your business:
Education - Tell everyone who you are. The public wants to be empowered in order to make good decisions for themselves. This also includes your companies goods and services. When people have an understanding for what it is your offering, then most likely they will either a). Become a customer b). Get curious about what you're doing or c). tell someone they know about you because they will be interested in your business.
Even playing field - Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finances-friendly possibility. Make sure you're implementing this into your marketing plan.
Sustain your business presence - People forget. People are busy. Sending out reminders for who you are is a really important message and it is translated in many ways. For one, that you value what you do, and two you think people will benefit from knowing about you.
Engagement - Customer engagement is the heart of any successful business. Talk to your clients, listen to their needs, ideas and concerns. There is much value in reviews and feedback from your audience. Hear what they have to say.
It sells - Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. What you do with that money... well, that's up to you.
Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures your business’s future through new and old customer engagement.
What can your business be doing during this time? There are many ways your company could be navigating these down times. Here are some ideas:
For one, brainstorming sessions on a daily or weekly basis will easily get the creative juices flowing. Once the ideas are in the mind cloud, strategize how you will send these messages to the masses and possible future customers. For example, if you're a restaurant that is being forced to adjust how you feed the public, then utilize email newsletters, social media and B2B collaborations in order to make this new situation a success.
Update update update. This is one of the most important messages customers appreciate from a business. Even as a business owner, you have to put yourself in the shoes of your target audience and understand what it is they love most about your business. Think like your fans.
Why do they love your goods or services? What is your value?
Keeping your customer base updated on hours, shifts in B2C logistics, or announcements, is extremely important. Keep feeding your clients and customers updated facts about your business. They'll really appreciate it. Especially now.
Keep your website updating and publish laser-focused content. Be clear and concise about who you are, what you do and why you're doing it. People want to connect with the heart of your business and that 'heart' is you! The people behind the scenes. You can accomplish this in many different ways and in the modern world, a website is the number one way of speaking to the public.
Take this time to create content for your website and archive it for future updates. For example, blog posts. Every company website should have a blog page. There are good reasons for this. No matter your business, you should be writing blog features for your business website. Now that we have downtime from the frontlines of our company's, use your time wisely, write a stack of blog posts and work on the projects that get left behind when you are open for business. You never know what you'll discover about yourself and your business. You may even improve your content creation so much that, once we do open for business, you'll be able to stay more on top of these tasks because you've fine-tuned your skills.
So, now that we've established some talking points for how to use this time wisely, how are you going to get started?
We suggest creating a weekly calendar and sticking to it. Carve out a few hours a day to help you begin the process. We realize that the motivation behind this can be difficult but a lot of times the anxiety associated with business comes from not doing it. Baby steps your way into taking the time, then start noticing how it makes you feel. We bet this will provide much-needed stress relief and lifting of anxiety.
Not sure where to begin? Marketing Outpost can help. Asking for help is really important and will lead you down the right path. Email or call us anytime.
firstname.lastname@example.org or (828) 419-6961. Keep calm. Keep Marketing!