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How Do YOU Define Marketing? How do WE Define Marketing?

Updated: May 9, 2022

You'd think as a marketing agency we'd have a pretty honed script describing what we do. And we do - kind of. The truth is, marketing means different things to different people, and at times we struggle to combat negative messaging about what marketing actually is - or at least, how we do it.

For many, marketing is equated with spending large sums of money on 'things' - and hoping for some kind of return. Consider the following synonyms listed under the word 'marketing', according to

banner, bill, billboard, placard, poster, sign, pronouncement, publication, release, ad,

advertisement, commercial, message, plug, promotion, spot, word, broadcast, bulletin, dispatch, newscast, report, story, ballyhoo, hype, publicity, puffery, propaganda.