You'd think as a marketing agency we'd have a pretty honed script describing what we do. And we do - kind of. The truth is, marketing means different things to different people, and at times we struggle to combat negative messaging about what marketing actually is - or at least, how we do it.
For many, marketing is equated with spending large sums of money on 'things' - and hoping for some kind of return. Consider the following synonyms listed under the word 'marketing', according to merriam-webster.com:
banner, bill, billboard, placard, poster, sign, pronouncement, publication, release, ad,
advertisement, commercial, message, plug, promotion, spot, word, broadcast, bulletin, dispatch, newscast, report, story, ballyhoo, hype, publicity, puffery, propaganda.