5 Marketing Mistakes Done by Independent Businesses

Updated: Apr 8



Marketing mistakes are easy to make when you're just setting up your business. Understanding why mistakes happen is the first step in preventing them from happening again in the future so here's a look at the 5 most common marketing mistakes done by independent businesses.


Ignoring Branding

Branding is how your market perceives you as a unique company and how you make them feel when you visit their website.


Ask yourself, what is your Unique Selling Proposition (U.S.P.)? In a world where, for example, everyone needs toothpaste and hundreds of competitors sell them, how do you stand out?


Selling to Everyone

The golden rule is, if you’re selling to everyone, you are selling to no one. Do your market research like this: identify your target customers then learn their demographics or psychographics.


If you know who your target audience is, it will be easier for you to know how to attract them


Lack of Audience Engagement

Don’t be silent on social media or the digital landscape. Establishing a connection, building relationships, and being responsive to your audience will lead them to build trust and loyalty with you easier, making them come back to your brand.


Selling Experience Before The Product

If you want to buy something, you want to know how effective it is first, THEN see what other people’s experiences are. People want to know how your product works and how it will benefit them, not only how amazing your product is.


You’re Not Making It Easy For Your Customers

If you want your brand to stand out, make it easier for your customers to buy from you. Make your website and socials easy to navigate and make moving from one of your platforms to another a seamless experience. Don’t forget to put relevant information at the forefront, too!


If you’re a small business owner, it’s likely that you have many different things on your plate. Marketing your company might seem like just another thing to consider, but here’s the truth: doing it right can boost your revenue and help your business reach more people.


With the help of a good marketing team, like ours here at Marketing Outpost, you can get back to the things that matter most to you.