Marketing Plan Overview & Step by Step Guide

About this Zoominar: Grab your lunch and learn about one of the most powerful tools in marketing strategy - the Marketing Plan.  Marketing Plans can be used for your overall business or specific products, services or divisions within an organization. Some require a lot of research and detail while others can be quite simple.  Marketing Plans create a roadmap for achieving your goals, helping you identify obstacles and opportunities.  

Who should attend?

Small business owners, in-house marketing professionals (assistants, directors, coordinators) and of course, anyone in charge of marketing roles and functions.

Zoominar Outline:

This is a 2 hour presentation.  The audio recording, outline and any templates or documents will be provided via link following the presentation.

Overview of Marketing Plans -  15 minutes

• What is a Marketing Plan?
• What is it used for?
• What is the difference between Marketing Plan vs. Business Plan?

Step by Step Guide - 1 hour detailed walk through of Marketing Plan components 

• How to Create Your Own Marketing Plan

What do you do after you develop a Marketing Plan? 15 minutes

• How to use a Marketing Plan in your Business.

Q&A - 30 Minutes

About the Presenter:

Mari Peterson is owner and founder of Marketing Outpost with 15+ years of experience helping small businesses develop and grow.  She has been a SCORE mentor, a network of small business mentors funded by the SBA.  Prior to her marketing career, Mari worked in corporate as a firm administrator for large accounting firm and law firm and worked for both national and regional nonprofit organizations. This prior experience aids her in helping small businesses since she also understands the other cornerstone functions of every business: finance, management and operations.  Today, Mari and Marketing Outpost specializes in developing, implementing and coordinating marketing strategies for small business clients.