Time is TBD | Marketing Outpost

Marketing Fundamentals for your Business 3 Day Workshop

Take control of your marketing. The more you know, the more you'll grow. These fundamentals will help you make better marketing decisions, improve sales and achieve your goals.
Registration is Closed
Marketing Fundamentals for your Business 3 Day Workshop

Time & Location

Time is TBD
Marketing Outpost, 633 Merrimon Ave Suite B, Asheville, NC 28804, USA

About the Event

Are you getting results from all of your promotional activities?

Feel like you're doing a lot of social media, advertising and promotion without results?

Need focus and direction?

Do you need to refresh your marketing knowledge with today's new channels and tools?

Or, are you new to a business and in charge of sales?

Start 2019 off right - learn these fundamentals, take control of your marketing and make better decisions that will save you time and money.

We will provide an in-depth overview of the 6 stages of marketing from clarifying your brand and business to developing strategies and plans.

Each participant can bring one additional person (2 per business).

WORKSHOP SUMMARY

In 3 Days (Tuesdays over 3 weeks), we will provide an in-depth overview of the 6 stages of marketing from clarifying your brand and business to developing strategies and plans.

We will cover the following fundamentals and more:

  • Clarifying your Business and Brand
  • Marketing’s role and relationship to core business functions
  • Marketing as a growth driver vs. cost driver
  • Segmentation Targeting and Positioning (STP)
  • Marketing vs. Sales
  • The Sales Funnel Process and Analysis
  • Marketing Goals, Strategies, Tools and Tactics
  • Marketing Assessment & Inventory
  • Marketing Plan Development

WORKSHOP DATES

This workshop is presented in 3 days over 3 weeks as follows:

  • February 26th
  • March 5th
  • March 12th

WORKSHOP SCHEDULE

Each workshop is from 3:30pm to 7:00pm with light dinner included

3:30 - 5:00 Session A

30 minute meal break

5:30 - 7:00 Session B

OUTSIDE ASSIGNMENTS AND GROUP COLLABORATION

There is time for Q&A and Group Collaboration with outside assignments to review lessons and prepare for the next session.

This workshop series is a total of 12 hours plus estimated 3 hours of outside assignments total.

BONUS CONSULTATION

As a bonus, each business participating will get 1 hour free consultation prior to the workshop - this will help tailor the workshop series to your specific industry and needs.

LIMITED PARTICIPANTS

This is an in-depth workshop. It is limited to 6 participants (businesses). Each business can bring 1 additional person from their organization.

FEE: $800 (can pay 50% up front and remaining 50% with last workshop) and includes all 3 workshops, all materials, bonus consultation, light meals and refreshments.

Tickets
Price
Quantity
Total
  • Early Registration
    $700
    $700
    0
    $0
  • Regular Registration
    $800
    $800
    0
    $0
Total$0

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