Marketing Fundamentals for your Business 3 Day Workshop
Time & Location
About the Event
Are you getting results from all of your promotional activities?
Feel like you're doing a lot of social media, advertising and promotion without results?
Need focus and direction?
Do you need to refresh your marketing knowledge with today's new channels and tools?
Or, are you new to a business and in charge of sales?
Start 2019 off right - learn these fundamentals, take control of your marketing and make better decisions that will save you time and money.
We will provide an in-depth overview of the 6 stages of marketing from clarifying your brand and business to developing strategies and plans.
Each participant can bring one additional person (2 per business).
In 3 Days (Tuesdays over 3 weeks), we will provide an in-depth overview of the 6 stages of marketing from clarifying your brand and business to developing strategies and plans.
We will cover the following fundamentals and more:
- Clarifying your Business and Brand
- Marketing’s role and relationship to core business functions
- Marketing as a growth driver vs. cost driver
- Segmentation Targeting and Positioning (STP)
- Marketing vs. Sales
- The Sales Funnel Process and Analysis
- Marketing Goals, Strategies, Tools and Tactics
- Marketing Assessment & Inventory
- Marketing Plan Development
This workshop is presented in 3 days over 3 weeks as follows:
- February 26th
- March 5th
- March 12th
Each workshop is from 3:30pm to 7:00pm with light dinner included
3:30 - 5:00 Session A
30 minute meal break
5:30 - 7:00 Session B
OUTSIDE ASSIGNMENTS AND GROUP COLLABORATION
There is time for Q&A and Group Collaboration with outside assignments to review lessons and prepare for the next session.
This workshop series is a total of 12 hours plus estimated 3 hours of outside assignments total.
As a bonus, each business participating will get 1 hour free consultation prior to the workshop - this will help tailor the workshop series to your specific industry and needs.
This is an in-depth workshop. It is limited to 6 participants (businesses). Each business can bring 1 additional person from their organization.
FEE: $800 (can pay 50% up front and remaining 50% with last workshop) and includes all 3 workshops, all materials, bonus consultation, light meals and refreshments.
- Early Registration$700$7000$0
- Regular Registration$800$8000$0