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Marketing 101 Zoominar

Tue, Nov 15



Marketing 101 Zoominar

Most businesses focus on the marketing tools, skipping over important areas of your business that end up costing you time and money. This overview will cover the 5 main areas of your business's marketing so you choose the right tools and budget to achieve your goals.

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Time & Location

Nov 15, 2022, 4:00 PM – 5:00 PM


About the Event

About the Zoominar: In this one hour live video presentation, Mari will present an overview of the 5 stages of marketing every business should know (outline below).  Participants will have time to ask questions and will receive access to the audio recording following the presentation.  Who is this good for? This is an informative overview great for anyone starting a business, new marketing professionals (marketing directors, assistants, coordinators) and great for other marketing professionals such as website designers, branding professionals and digital marketers or simply for anyone wishing to refresh their knowledge bank.

Your Business

  • What is your Business Type, Products/Services, Description, Mission/Vision

Your Brand

  • The 4 Ps Marketing Mix and Beyond - Product, Price, Promotion and Place are the traditional marketing mix. We cover these plus look beyond this mix in a world of digital, social and virtual.
  • Target Audience, Messaging, Positioning 

Your Sales Funnel

  • Awareness, Consideration, Purchase
  • Analysis & Objectives 
  • Understanding the Cycle: Promotion to Purchase, Repeat

Marketing Tools

  • Digital to Traditional to Social - Which is right for your marketing goals?

Internal Assessment

  • Inventories & Interviews - What is SWOT and how to use it.

About the Presenter:

Mari Peterson is owner and founder of Marketing Outpost with 15+ years of experience helping small businesses develop and grow.  She has been a SCORE mentor, a network of small business mentors funded by the SBA.  Prior to her marketing career, Mari worked in corporate as a firm administrator for large accounting firm and law firm and worked for both national and regional nonprofit organizations. This prior experience aids her in helping small businesses since she also understands the other cornerstone functions of every business: finance, management and operations.  Today, Mari and Marketing Outpost specializes in developing, implementing and coordinating marketing strategies for clients.

Connect with Mari here on Linkedin 





  • Marketing 101 Zoominar







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