Tue, Nov 15|
Marketing 101 Zoominar
Most businesses focus on the marketing tools, skipping over important areas of your business that end up costing you time and money. This overview will cover the 5 main areas of your business's marketing so you choose the right tools and budget to achieve your goals.
Time & Location
Nov 15, 2022, 4:00 PM – 5:00 PM
About the Event
About the Zoominar: In this one hour live video presentation, Mari will present an overview of the 5 stages of marketing every business should know (outline below). Participants will have time to ask questions and will receive access to the audio recording following the presentation. Who is this good for? This is an informative overview great for anyone starting a business, new marketing professionals (marketing directors, assistants, coordinators) and great for other marketing professionals such as website designers, branding professionals and digital marketers or simply for anyone wishing to refresh their knowledge bank.
- What is your Business Type, Products/Services, Description, Mission/Vision
- The 4 Ps Marketing Mix and Beyond - Product, Price, Promotion and Place are the traditional marketing mix. We cover these plus look beyond this mix in a world of digital, social and virtual.
- Target Audience, Messaging, Positioning
Your Sales Funnel
- Awareness, Consideration, Purchase
- Analysis & Objectives
- Understanding the Cycle: Promotion to Purchase, Repeat
- Digital to Traditional to Social - Which is right for your marketing goals?
- Inventories & Interviews - What is SWOT and how to use it.
About the Presenter:
Mari Peterson is owner and founder of Marketing Outpost with 15+ years of experience helping small businesses develop and grow. She has been a SCORE mentor, a network of small business mentors funded by the SBA. Prior to her marketing career, Mari worked in corporate as a firm administrator for large accounting firm and law firm and worked for both national and regional nonprofit organizations. This prior experience aids her in helping small businesses since she also understands the other cornerstone functions of every business: finance, management and operations. Today, Mari and Marketing Outpost specializes in developing, implementing and coordinating marketing strategies for clients.
Connect with Mari here on Linkedin
Marketing 101 Zoominar